Privacy policy

DreamingUs owns and operates this online store and website, together with all associated information, content, functionalities, tools, products, and services, to deliver a personalized and meaningful shopping experience to you (collectively, the “Services”). Our store is built and supported by Shopify, which provides the technical platform that allows us to offer the Services.

This Privacy Policy explains how DreamingUs collects, uses, stores, and shares your personal information when you access our website, use our Services, make a purchase or other transaction, or communicate with us in any way. In the event of any inconsistency between this Privacy Policy and our Terms of Service, this Privacy Policy will prevail with respect to the handling of your personal information.

Please review this Privacy Policy carefully. By accessing or using any part of the Services, you confirm that you have read, understood, and agreed to the practices described in this Privacy Policy regarding the collection, use, and disclosure of your information.

Personal Information We Collect

When we refer to “personal information,” we mean information that identifies, relates to, or can reasonably be linked to you or another individual. This does not include information that has been anonymized or de-identified so that it cannot reasonably be associated with you.

Depending on how you interact with our Services, your location, and applicable legal requirements, we may collect or process the following categories of personal information, including insights derived from such information:

  • Contact information, such as your full name, residential address, billing and shipping addresses, telephone number, and email address.

  • Payment and financial details, including payment card information, bank or financial account details, transaction records, payment method, confirmation data, and other payment-related information.

  • Account details, such as login credentials, security information, preferences, and account settings.

  • Order and transaction data, including products you view, add to your cart or wishlist, purchase, return, exchange, cancel, and records of previous transactions.

  • Communications, including information you provide when contacting us for customer support or other inquiries.

  • Device and technical data, such as information about your device, browser, IP address, network connection, and other unique identifiers.

  • Usage data, including how you browse, interact with, and navigate our Services, and the timing and frequency of your interactions.

Sources of Personal Information

We may obtain personal information from the following sources:

  • Directly from you, when you create an account, place an order, communicate with us, or otherwise provide information through the Services.

  • Automatically, through your use of the Services, including via cookies, similar tracking technologies, and data collected from your device.

  • Service providers, when we engage third parties to support our technology, operations, or services and they collect or process information on our behalf.

  • Business partners or other third parties, where permitted by law.

How We Use Your Personal Information

We use personal information for the following purposes, depending on how you interact with DreamingUs and our Services:

Providing, Customizing, and Enhancing the Services

We process personal information to operate and improve our Services, fulfill our contractual obligations, process payments, complete orders, manage accounts, remember preferences, arrange shipping, handle returns or exchanges, enable customer reviews, and deliver a personalized shopping experience, including product recommendations relevant to your interests.

Marketing and Promotional Activities

We may use your information to send promotional messages, special offers, and marketing communications via email, SMS, or postal mail, as well as to display relevant advertisements on our website or third-party platforms, based on your interactions with the Services.

Security and Fraud Prevention

Personal information is used to verify accounts, ensure secure transactions, detect and prevent fraud or other harmful activities, and protect the integrity and safety of our Services. You are responsible for safeguarding your account credentials, and we strongly advise against sharing them with others.

Communication and Customer Support

We use your information to respond to inquiries, provide customer support, maintain our relationship with you, and ensure effective service delivery.

Legal and Compliance Purposes

We may process personal information to comply with legal obligations, respond to lawful requests from authorities, participate in legal proceedings, enforce our policies, or protect the rights, property, and safety of DreamingUs, our customers, and others.

How We Share Personal Information

We may disclose personal information in the following situations, consistent with this Privacy Policy:

  • To Shopify, service providers, vendors, and contractors who assist us with operations such as payment processing, IT services, data analysis, customer support, hosting, fulfillment, and shipping.

  • To marketing and business partners for advertising and promotional purposes, including personalized advertising based on your activity across different websites and merchants, in accordance with their own privacy policies.

  • When you request or consent to sharing information, such as for product delivery or through social media integrations.

  • With affiliates or entities within our corporate group.

  • As part of a business transaction, such as a merger, acquisition, restructuring, or bankruptcy, or to comply with legal obligations and protect legal rights.

Shopify Relationship

Our Services are hosted on Shopify. Shopify collects and processes personal information related to your use of our store to operate, maintain, and improve the Services. Information you submit may be transferred to Shopify and other third parties, including those located outside your country of residence.

We also use certain enhanced Shopify features that combine data from your interactions with our store, other merchants, and Shopify itself. In these cases, Shopify acts as the data controller for such processing and is responsible for handling related data rights requests. More information is available in the Shopify Consumer Privacy Policy and through the Shopify Privacy Portal, subject to your location.

Third-Party Links

Our Services may contain links to third-party websites or platforms that are not owned or controlled by DreamingUs. We are not responsible for the privacy practices, security, or content of those third-party sites. Any information you share on public or third-party platforms may be visible to others, and our inclusion of links does not imply endorsement unless expressly stated.

Children’s Information

The Services are not intended for children, and we do not knowingly collect personal information from individuals under the age of majority in their jurisdiction. If you believe a child has provided us with personal information, please contact us to request deletion. We do not knowingly sell or share personal information of individuals under 16 years of age, as defined by applicable law.

Data Security and Retention

While we implement reasonable safeguards to protect your information, no system is completely secure, and we cannot guarantee absolute security. Information transmitted over the internet may not always be protected, so please avoid sending sensitive data through unsecured channels.

We retain personal information only as long as necessary to provide Services, manage accounts, comply with legal obligations, resolve disputes, and enforce our agreements.

Your Rights and Choices

Depending on your jurisdiction, you may have rights regarding your personal information, including:

  • Accessing or obtaining details about the information we hold about you

  • Requesting deletion or correction of your information

  • Requesting data portability

  • Opting out of the sale or sharing of personal information for targeted advertising

  • Managing marketing communications preferences

If you reside in the UK or EEA, you may also have rights to object to or restrict processing and to withdraw consent where applicable.

You may exercise your rights through the Services or by contacting us. We may verify your identity before processing requests and will respond within legally required timeframes. We do not discriminate against individuals for exercising their privacy rights.

Complaints

If you have concerns about our handling of your personal information, please contact us. Depending on your location, you may also have the right to lodge a complaint with your local data protection authority.

International Data Transfers

Your personal information may be transferred to and processed in countries outside your country of residence. Where required, we rely on recognized legal safeguards, such as Standard Contractual Clauses or equivalent mechanisms, to protect your data.

Updates to This Privacy Policy

We may revise this Privacy Policy periodically to reflect changes in our practices, legal requirements, or operations. Any updates will be posted on this website with a revised effective date, and notice will be provided as required by law.

Contact Us

If you have any questions about this Privacy Policy, our privacy practices, or wish to exercise your rights, please contact us using the details provided on our website. For the purposes of applicable data protection laws, DreamingUs acts as the data controller for your personal information.